On May 13, the director of the US Centers for Disease Control and Prevention announced that people fully vaccinated against COVID-19 do not need to wear masks or practice social distancing indoors or outdoors, except under certain circumstances.
The announcement came as a surprise to many, including business owners who suddenly had to reevaluate their mask requirements and how these changes might impact their employees and businesses.
In a November 2020 study, Raphael Thomadsen, professor of marketing, and Song Yao, associate professor of marketing, both at Olin Business School at Washington University in St. Louis, found mask mandates boosted consumer sales by 5% on average. But that was before COVID-19 vaccines were readily available.
Here, Thomadsen and Yao share their perspectives on how the new CDC guidelines might affect businesses:
The post How will businesses handle new mask guidelines? appeared first on Futurity.
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